HUGY
All the classes in one place
The website offers a convenient and user-friendly way to find classes near one's place of residence, enabling precise search results. Additionally, it provides flexibility in adjusting class schedules and locations to fit families' daily routines.
One Solution
Competition Research
Currently, no website exists that provides a comprehensive collection of classes nationwide. Instead, there is a division between private class websites and individual websites that promise advanced search capabilities but yield irrelevant results.
Moreover, no website offers a diverse array of options relevant to one's place of residence.
In order to have relevant information people consult their friends and local social media and don't use competition websites.
Choosing Classes
According to the survey, most people enroll in classes based on recommendations from friends or children's requests after exposure to the class. Other methods include searching social media and local advertising. Only 11 respondents reported using websites to find classes. However, if a comprehensive website were available, it could potentially replace local advertising as the primary method of class discovery.
User Research
What do users need?
Manage payments
Users are required to track charges from a variety of centers.
Arrange Schedule
Users arrange their schedules manually. They don't have a tool that assist them plan a family timetable
User Research
Results Questionnaire N=63
65%
63.5%
61.9%
Wide variety of classes in their place of residence
User Persona
Needs:
-
A one-stop platform to manage all class-related activities.
-
Assurance that she has made the right choice, including the ability to preview sample lessons and read recommendations from other class participants.
Pain points:
-
Difficulty in managing three young children alone.
-
A desire to provide her older children with quality afternoon activities.
-
The challenge of synchronizing multiple schedules to arrange a proper class schedule for the children.
Shir, a mother of 3 children
I"
It is really difficult for me to synchronize different schedules. I have to arrange orderly schedules in terms of times and location of the classes, so that I can take the children to the classes
Needs:
-
Enabling her children to attend hobbies and training sessions
-
Investing in herself goes to training sessions
Pain points:
-
work full time, she doesn't have the time to seek information
-
She wants a happy and satisfied children
-
I don't have time to track invoices and I would like to have everything managed on one place
-
I would like to reduce costs and find suitable class
Dana-Product designer
Classes have become unreasonable expensive.
I want my children to enjoy classes at reasonable costs
The Solution
Advanced Features
The website facilitates family schedule creation by providing map and calendar-based search results. It is a comprehensive platform that enables the registration of the entire family in one go. This makes it easier to manage payments and register or cancel classes as needed.
Smart and accurate filters provide adjusted results. The user can filter by age, days and hours, preference, distance, price etc.
Full Information
The website provides complete information about classes, including details such as relevant ages, instructor information and credentials, exact location, and necessary equipment. Users also prioritize information about registration, cancellation and freezing policies, and missed class make-up options.
The website offers a diverse array of options relevant to one's place of residence. It offers a comprehensive array of classes nationwide, including private and city-level classes.
Information Architecture
.png)
User Flow
.png)
Video
Home Page
Product Page
