HUGY
A cutting-edge online platform for booking a wide variety of classes suitable for all age groups
Project Overview
The HUGY website is designed as an advanced platform where users can register for a variety of activities suitable for all ages.
The website provides advanced search and filtering options by category, age, location, and more.
It allows users to plan activities and adapt them to the family schedule in terms of distance and time.
Process
Research
User research
Competition research
Defining system goals
Ideation
User flow
Information Architecture
Wireframes
Design
Building prototype
UI
Validation
User testing
User Persona
Dana, 47
Product designer
Ramat Gan
Background
Dana works at a startup as a product designer.
Dana has two children, each practicing a different activity: judo and table tennis. She knows exactly which class she is looking for and wants to find out where classes are available in her area
Quote
"Classes have become unreasonable expensive.
I want my children to enjoy classes at reasonable costs
Needs
Allowing her children to attend hobbies and training, while investing in her own training
Pain points
She works full-time, has limited time for research, and wants happy, satisfied children. She prefers managing everything in one place to avoid tracking invoices and aims to reduce costs while finding suitable classes
Shir
A mother of 3 children
Background
Shir, a mother of three, is currently on maternity leave. She picks up her children from their daycare and school programs in the afternoon and is looking for activities to keep them engaged in various extracurricular classes
Quote
"It is really difficult for me to synchronize different schedules. I have to arrange orderly schedules in terms of times and location of the classes, so that I can take the children to the classes
Needs
High-quality afternoon activities for her two older children
Pain points
Her husband works during the afternoon hours and is not at home, which makes it challenging to manage all three children. Therefore, she needs convenient solutions in terms of schedules and locations.
Questionnaire- Examples
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User Research
Results Questionnaire N=63
On line cancellation
On line cost comparison
A wide range of classes available in their area
User Research
What do users need?
Choosing Classes
The survey shows most people enroll in classes based on friends' recommendations or children's requests after exposure. Other methods include social media and local ads. Only 11 respondents used websites to find classes. A comprehensive website could replace local ads as the main discovery method
Manage payments
Users are required to track charges from a variety of centers
Arrange Schedule
Users arrange their schedules manually. They don't have a tool that assist them plan a family timetable
Pain Point
Users need a one stop shop, one place where they can manage all their activity classes and receive one consolidated invoice
01
Searching for information is difficult, as there is no website that centralizes a variety of classes in multiple fields and allows focused filtering and searching
02
Users want to receive complete information, such as price, location with a link to a navigation app, the option to register online for a trial class, and the ability to order accessories
03
Users want to receive reliable reviews from real people
04
Competition Research
The Solution
Advanced features
The platform offers advanced features that enable efficient planning.
It enables users to organize activities and tailor them to fit the family's schedule, considering both distance and time
Accurate filters
Smart and accurate filters provide adjusted results. The user can filter by age, days and hours, preference, distance, price etc
Complete information
The website offers full class details, including age requirements, instructor info, location and equipment
One stop shop
Easy registration for the hole family, streamlining payments and class managment
User flow
Information architecture
Home Page
Category Page
Product Page
Video
UI Kit
